Our branding, marketing, and design industry have no regulatory body. Anyone can start providing branding or marketing services without any certification or license. In fields like law and engineering, it’s a different story entirely. That means lots of marketing firms or agencies can spring up overnight. The services offered in this industry are also intangible. […]
Right now, we’re shifting our focus to how small business brands can leverage digital marketing opportunities in Australia instead of their regular offline activities in the wake of the current global pandemic. The rapid spread of the coronavirus outbreak across the globe has changed the way we live and do business. Realistically, small businesses will […]
Don’t be mistaken: every business requires promotion to remain competitive. A company can’t harness its full potential without leveraging smart traditional and digital marketing innovations. Also, marketing has evolved. Before now, promoting a brand was limited to a few options. Today, the internet has changed everything, and you can now reach your potential customers easily. […]
A guide to help you choose your colours wisely Colour is the ultimate brand builder. It has such an impact on evoking emotions from your customers and instils long lasting feelings towards your brand. That’s why choosing the right colour, or a set of colours, is really important to positively represent your products or services […]
There is a lot of buzz about branding, and while it may seem like it’s the place of large companies, they all started small once and there is a lot we can learn from the power of branding. The building blocks are basically the same whether you’re a start-up or a well-established business. The importance […]
Creating a good business card is central to any good marketing plan. For its size and cost, it becomes a very powerful marketing and branding tool that needs to convey the right message. Of course, you can’t expect your business card to tell the whole story about your company, but it does need to present […]
Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors. It is your USP that gives you your competitive edge in the marketplace and allows you […]
Your business logo is often the very first impression you make on potential customers, so you need to ensure it attracts the right amount of attention. It also needs to stand out from your competitors, so it’s important to see what they do and then try to differentiate yourself. Why You Need a Good Logo […]
