Marketing is a very important part of business promotion strategies. A few decades ago, the marketing for businesses was done through newspapers and magazine advertising. Radio and television were also utilized. These methods were highly expensive for advertising. With the technology change, these methods of marketing failed to prove their effectiveness. Now, businesses look for […]
There is an awakening in the SaaS industry as more and more businesses that care about increasing their sales and revenue are turning to marketing consultants to help them achieve their goals. Studies show that businesses that work with consulting specialists achieve more sustainable results within a shorter period compared to companies that choose to […]
Are you an entrepreneur? Or you own a thriving business? No matter if your business is in the early stage or you have made it big, there is always a possibility of doing more. A vast number of potential clients can be tapped by targeting with the right approach. A marketing agency converts your target […]
A complete guide to a successful tradie website Here at Bright Owl Marketing, it is not uncommon for us to hear various stories about “monumental tradie website fails.” The purpose of this article is to enlighten and educate all tradesman throughout Australia so you can make well-informed decisions. This is our own way of helping […]
The Benefits of Collaborative Partnerships – How Architects and Designers can leverage the skills of a marketing consultant without the overheads In today’s dynamic world, a marketer has to be versatile and wear multiple hats. They have to be a tech wizard, data analyst, social scientist, great storyteller, and the list goes on. And as […]
Online conversions or traffic, what’s of greater importance? If 50k people from a dog grooming website, and another 500 from an established marketing site land on your website, which of the traffic sources will deliver more sales? Unless you’re specifically going after page views, conversions should be given the priority. You get conversions when you […]
Our branding, marketing, and design industry have no regulatory body. Anyone can start providing branding or marketing services without any certification or license. In fields like law and engineering, it’s a different story entirely. That means lots of marketing firms or agencies can spring up overnight. The services offered in this industry are also intangible. […]
For many companies, effectively executing winning branding, advertising, and marketing initiatives can be somewhat daunting. This could be coming up with a perfect marketing plan, developing a brand story, or identity. Also, it is highly likely that you will need a talented team to handle creative tasks, such as graphic design, content writing, and website […]
