Who’s Who in the Zoo and Why They Matter There are, out there, “creative types” that are vital to helping you become the most well-known brand in your field. Even if that field is car maintenance. The best campaigns – and by that I don’t just mean the ones that win awards at Cannes, but […]
The main reason why offers are included in direct marketing propositions is simple. It helps to overcome BUYERS INERTIA. The offer is the quintessential ingredient in direct marketing as it helps to clench the deal. But more importantly, it also completes the promise made to customers or prospects. In direct marketing terms the OFFER may […]
