How to craft a press release that gets attention every time Here’s a tip from those of us with years of experience: if you want to ruin your reputation with the media easily, send them a poorly drafted press release. Every day, editors and journalists have to deal with loads of press releases in their […]
You Should Always Aim to Get Maximum Leverage from Your Press Release
Writing and distributing your press release can be tedious at times. And if after putting lots of work and resources to come up with a great press release, you do nothing after sending it out, it would definitely seem like a complete waste of time. I’m sure you want to get the best leverage from […]
How to pitch your PR more effectively – Here are 7 Tips
People who are successful at PR understand the science behind it. If you want your pitch for your small business to get some love from journalists, editors and bloggers, you must be able to draw them in instantly and sell your story to them. You can construct better PR pitches using these 7 proven tips… […]