If you desire to get more eyes on your business, a solid digital strategy is a must. While networking with family and friends will always be a decent start, it takes lots of time, and most people within your close network wouldn’t be your ideal customer anyway. This is why you need to adopt a […]
Search Engine Marketing is a term that is commonly used to classify and summarise both free and paid digital marketing practices via search engines. That would pack per-per-click advertising (PPC ads), and search engine optimisation (organic search) under a common umbrella known as SEM. Therefore, SEM would refer to any form of marketing that has […]
Don’t be mistaken: every business requires promotion to remain competitive. A company can’t harness its full potential without leveraging smart traditional and digital marketing innovations. Also, marketing has evolved. Before now, promoting a brand was limited to a few options. Today, the internet has changed everything, and you can now reach your potential customers easily. […]
Popular opinion says focusing on keywords is critical to ranking on Google. But how effective is that tactic today? Do keywords still carry the same weight? Starting with the rollout of semantic search, there’s been a continued change in search algorithms to now focus more on topic recognition rather than keyword match, thereby satisfying search […]
While there is so much emphasis on competitive keywords when it comes to ranking websites on the search result pages, people often overlook the huge ROI that local seo keywords can offer. Despite their relatively low monthly search volumes, local keywords can deliver a stream of serious traffic with a higher intent, leading to increased […]
You are probably aware that blogging is critical to running a successful online business. But you need to learn how blogging works and how to write each post in such a way that it benefits your business. Not having a blog means that you will have no content for your social media channels, you won’t […]
In this post, we’ll help you determine whether you should handle your own small business marketing or engage the service of a digital marketing agency… One of the golden rules of digital marketing is finding out where your target audience hangs out and then getting your content in front of them. Before now, people were used […]
The SEO landscape has evolved over the years, and with Google set to roll out major announcements in the new year, it seems the changes aren’t about to stop anytime soon. Blogging remains a powerful tool for businesses to get targeted eyes on their products and landing pages. Aside from the fact that you get […]
