Wondering how you can walk people through the sales cycle by combining social media content with blog posts? This article reveals all you need to know about repurposing blog posts into social media content and leveraging them for all stages of your sales funnel. #1: Map out a Clear Marketing Goal Your social media marketing […]
Before the advent of the www boom, there was only one way to market a business – going the broadcast route. The mass media was the most viable option for companies to get their promotional messages out there. And their prospective customers had no option either. Fast-forward to the present era, and all that has […]
Do you promote your business using Facebook? Wondering how advertising on Facebook is evolving? Well, this article addresses all that… Let me begin with the Facebook Algorithm The Facebook algorithm, as you may already know, pre-filters content that hits the news feeds of users. The algorithm controls a plethora of content put on Facebook and […]
Back in my corporate days I was always dictated with the view that marketing strategy was always superior to tactics, where I ended up spending endless hours in the planning phase and building sizeable budgets so we could throw a tonne of money at the execution. Even many textbooks reinforce this bias about strategy’s reign, […]
In order to truly target your clients, businesses must recognise that they need to connect with their potential and existing clients at every touchpoint. A touchpoint is a point of contact where your brand, service or product communicates with your clients, prospects, employees and stakeholders. This can happen through various communication channels before, during or […]
At some stage in your business, if it hasn’t happened already, you may wish to consider doing email marketing to communicate regularly with your customers. Now before you rush to explain that all the cool kids are using social media, bare in mind that when done correctly, email is still one of the best ways […]
Our BUSINESS VALUE PROPOSITION is to become your LONG TERM partner in every marketing decision you need to make to make your business more SUCCESSFUL Dear Business Owner, Can you identify with any of the following frustrations? You spend hours trying to market your business and are not making any in-roads You’re wondering how to […]
Who’s Who in the Zoo and Why They Matter There are, out there, “creative types” that are vital to helping you become the most well-known brand in your field. Even if that field is car maintenance. The best campaigns – and by that I don’t just mean the ones that win awards at Cannes, but […]
