Creating a good business card is central to any good marketing plan. For its size and cost, it becomes a very powerful marketing and branding tool that needs to convey the right message. Of course, you can’t expect your business card to tell the whole story about your company, but it does need to present […]
The main reason why offers are included in direct marketing propositions is simple. It helps to overcome BUYERS INERTIA. The offer is the quintessential ingredient in direct marketing as it helps to clench the deal. But more importantly, it also completes the promise made to customers or prospects. In direct marketing terms the OFFER may […]
Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors. It is your USP that gives you your competitive edge in the marketplace and allows you […]
In the extremely competitive commercial world it makes sense to hire a marketing consultant to help build your business or career. Despite being a little more difficult the same analogy is applicable to a marketing coach. But the most pertinent question that arises out of these is what is expected from such consultant or coach? […]
Many business owners these days are recognising the importance of having a small business marketing consultant to help recommend the most appropriate marketing activities for their business and to help achieve their business goals. The role of a marketing consultant however, is not constrained just to marketing. Often they will get involved with all aspects […]
It’s no wonder why outsourcing some of the company function has become a very effective strategy, especially in today’s competitive business market. If you’re planning to downsize, reprioritize or even expand your business operations, then outsourcing the necessary skills to an expert can save you time, money and further headache from trying to do it […]
Dear Small Business Builder, Welcome to the Bright Owl Marketing Blog! I write this first post with some excitement tempered with a dash of trepidation. The excitement is due to the fun of starting with a blank slate and creating a new small business marketing agency, in conjunction with a new business partner (Craig Pethebridge). […]
As usual, it’s late at night and, when most people have retired to bed, I’ve found my second wind and decided to start blogging. I intend to use the blog to talk about the value of marketing and how it can boost leads, sales and profits for small businesses. After all, we are all in […]
