Our best marketing tips and free business advice to help increase the success of your marketing.
Wondering how you can walk people through the sales cycle by combining social media content with blog posts? This article reveals all you need to know about repurposing blog posts into social media content and leveraging them for all stages of your sales funnel. #1: Map out a Clear Marketing Goal Your social media marketing […]
Before the advent of the www boom, there was only one way to market a business – going the broadcast route. The mass media was the most viable option for companies to get their promotional messages out there. And their prospective customers had no option either. Fast-forward to the present era, and all that has […]
Do you often run out of ideas when it comes to regularly posting fresh content to your marketing channels? What if you found a way to streamline the content marketing process? In this post, we’ll be sharing some tips on how to build an engaged and responsive fan base by creating blog posts, audio and […]
Do you promote your business using Facebook? Wondering how advertising on Facebook is evolving? Well, this article addresses all that… Let me begin with the Facebook Algorithm The Facebook algorithm, as you may already know, pre-filters content that hits the news feeds of users. The algorithm controls a plethora of content put on Facebook and […]
Back in my corporate days I was always dictated with the view that marketing strategy was always superior to tactics, where I ended up spending endless hours in the planning phase and building sizeable budgets so we could throw a tonne of money at the execution. Even many textbooks reinforce this bias about strategy’s reign, […]
In order to truly target your clients, businesses must recognise that they need to connect with their potential and existing clients at every touchpoint. A touchpoint is a point of contact where your brand, service or product communicates with your clients, prospects, employees and stakeholders. This can happen through various communication channels before, during or […]
So how much is a customer really worth? Ultimately, all decisions in direct marketing rely on this question being answered. Hence this blog intends to provide a simple, yet broad viewpoint of how marketers approach the maths of direct marketing and how small businesses can obtain real value from using it. The main objective is […]
Everyone wants a successful brand. But without knowing what you stand for, how will you get closer to achieving your goals? No successful business can be built without product differentiation and strong positioning. When you focus on providing a clear point of difference, you’re taking steps to ensure strong brand equity and the promise you […]
