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Bright Owl Marketing Launches Brisbane Office with BRIGHT New Marketing Consultant

Jodie Ferdinand and the Marketing Parliament Jodie Ferdinand has joined our parliament. Not the one running the country, but Bright Owl Marketing. A group of owls is known as a parliament, which we think is very cool. We also think it’s very cool that we can welcome Jodie to the team. She’s got exactly the […]

Media Releases, Travel Marketing

Another chance for unsuccessful Gallipoli ballot entrants

MEDIA RELEASE Travellers will get another chance to commemorate the Gallipoli centenary and retrace the steps of Australian soldiers throughout the campaign with the launch of Boronia Travel Centres August Offensive Tour from 29 July – 11 August 2015. The tour is a great alternative for those who missed out on passes to the 2015 Anzac […]

Branding and Design, Small Business

What is Your Point of Difference?

Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors. It is your USP that gives you your competitive edge in the marketplace and allows you […]

Media Releases

Australian War Memorial Goes Beyond the Line of Duty for Battlefield Tours

MEDIA RELEASE Melbourne, VIC, 27th September 2011 – The Australian War Memorial reveals a unique and personalised service for travellers aspiring to walk in the footsteps of their military ancestors who fought during the First World War in Gallipoli and on the Western Front. While many tour operators visit the famous battlefield sites and retell […]

Branding and Design

What makes a great logo? And How to Avoid Cheap Design Packages.

Your business logo is often the very first impression you make on potential customers, so you need to ensure it attracts the right amount of attention. It also needs to stand out from your competitors, so it’s important to see what they do and then try to differentiate yourself. Why You Need a Good Logo […]

News

Craig Pethebridge – Melbourne Marketing Consultant

My BUSINESS VALUE PROPOSITION is to become your LONG TERM partner in every marketing decision you need to make to make your business more SUCCESSFUL Can you identify with any of the following frustrations? You spend hours trying to market your business and are not making any in-roads You’re wondering how to get the most […]

Branding and Design, Websites that Work

Does your website need a facelift?

Do you cringe when people ask to see your website? Those few extra moments of silence before you hand your card over say it all – LOUD and CLEAR. A poorly designed website or brand image means you have to work much harder to gain the confidence of visitors– and it could cost you clients! Your […]

Small Business

What Should You Expect from a Marketing Consultant and Marketing Coach

In the extremely competitive commercial world it makes sense to hire a marketing consultant to help build your business or career. Despite being a little more difficult the same analogy is applicable to a marketing coach. But the most pertinent question that arises out of these is what is expected from such consultant or coach? […]