How has your business fared in the past year? Did your promotion strategies bring in more leads, increase sales, or bring you more clients? Whether you feel you had success with your promotions or not, it’s time to carry out a marketing review before deploying your marketing strategy for another year. With a marketing review, […]
Right now, we’re shifting our focus to how small business brands can leverage digital marketing opportunities in Australia instead of their regular offline activities in the wake of the current global pandemic. The rapid spread of the coronavirus outbreak across the globe has changed the way we live and do business. Realistically, small businesses will […]
Don’t be mistaken: every business requires promotion to remain competitive. A company can’t harness its full potential without leveraging smart traditional and digital marketing innovations. Also, marketing has evolved. Before now, promoting a brand was limited to a few options. Today, the internet has changed everything, and you can now reach your potential customers easily. […]
Popular opinion says focusing on keywords is critical to ranking on Google. But how effective is that tactic today? Do keywords still carry the same weight? Starting with the rollout of semantic search, there’s been a continued change in search algorithms to now focus more on topic recognition rather than keyword match, thereby satisfying search […]
No doubt, most businesses are beginning to succumb to the harsh realities of the coronavirus. Businesses are feeling the hit as the pandemic suppresses the economy. Restaurants are like graveyards, while grocery stores have nothing but empty shelves. The chances are that you are looking for a way to cope and keep your business afloat […]
Video marketing is critical to the success of any brand – this idea has always existed. But one thing has changed though, and it’s the amount of leverage a brand can get from every channel and platform. You can no longer consider it to be just another marketing technique. It should form the core of […]
Ingredients: 6 cups of whole meal flour, 2 cups of water, 1/4 ounce of active dry yeast, 3 tablespoons of sugar, 2 tablespoons of canola oil, 1 tablespoon of salt. That’s the recipe for delicious homemade bread. Although following the recipe is critical to making a good loaf, you still won’t get anywhere without all […]
Successful marketing has to do with getting to know your target market. Who are your potential customers? What’s in it for them? Why should they even do business with you? Targeting these people makes it easy to create your store for the right target market, efficiently leveraging the tools you have to nurture and win […]
