In this post, we’ll help you determine whether you should handle your own small business marketing or engage the service of a digital marketing agency… One of the golden rules of digital marketing is finding out where your target audience hangs out and then getting your content in front of them. Before now, people were used […]
Lots of business owners have had to deal with overwhelming workload consistently. CEO’s and even small business owners seem to have relegated important things such as marketing to the background, which tends to reduce profitability. You would breathe new life into your business by focusing more on marketing activities that require strategic planning and full […]
Are you looking for proven methods to convert members of your Facebook group into leads? Well then, this article reveals four great methods that can help you collect email leads from your Facebook group. Why it’s Important For You To Start Collecting Emails Of Members Of Your Group Facebook groups are places where you can […]
Do you often run out of ideas when it comes to regularly posting fresh content to your marketing channels? What if you found a way to streamline the content marketing process? In this post, we’ll be sharing some tips on how to build an engaged and responsive fan base by creating blog posts, audio and […]
Do you promote your business using Facebook? Wondering how advertising on Facebook is evolving? Well, this article addresses all that… Let me begin with the Facebook Algorithm The Facebook algorithm, as you may already know, pre-filters content that hits the news feeds of users. The algorithm controls a plethora of content put on Facebook and […]
Back in my corporate days I was always dictated with the view that marketing strategy was always superior to tactics, where I ended up spending endless hours in the planning phase and building sizeable budgets so we could throw a tonne of money at the execution. Even many textbooks reinforce this bias about strategy’s reign, […]
In order to truly target your clients, businesses must recognise that they need to connect with their potential and existing clients at every touchpoint. A touchpoint is a point of contact where your brand, service or product communicates with your clients, prospects, employees and stakeholders. This can happen through various communication channels before, during or […]
At some stage in your business, if it hasn’t happened already, you may wish to consider doing email marketing to communicate regularly with your customers. Now before you rush to explain that all the cool kids are using social media, bare in mind that when done correctly, email is still one of the best ways […]
