How to craft a press release that gets attention every time Here’s a tip from those of us with years of experience: if you want to ruin your reputation with the media easily, send them a poorly drafted press release. Every day, editors and journalists have to deal with loads of press releases in their […]
Writing and distributing your press release can be tedious at times. And if after putting lots of work and resources to come up with a great press release, you do nothing after sending it out, it would definitely seem like a complete waste of time. I’m sure you want to get the best leverage from […]
Jodie Ferdinand and the Marketing Parliament Jodie Ferdinand has joined our parliament. Not the one running the country, but Bright Owl Marketing. A group of owls is known as a parliament, which we think is very cool. We also think it’s very cool that we can welcome Jodie to the team. She’s got exactly the […]
MEDIA RELEASE Travellers will get another chance to commemorate the Gallipoli centenary and retrace the steps of Australian soldiers throughout the campaign with the launch of Boronia Travel Centres August Offensive Tour from 29 July – 11 August 2015. The tour is a great alternative for those who missed out on passes to the 2015 Anzac […]
MEDIA RELEASE Melbourne, VIC, 27th September 2011 – The Australian War Memorial reveals a unique and personalised service for travellers aspiring to walk in the footsteps of their military ancestors who fought during the First World War in Gallipoli and on the Western Front. While many tour operators visit the famous battlefield sites and retell […]
MEDIA RELEASE Melbourne, VIC, 26th August 2011 – As the Australian holiday market begins to launch their Europe specials for 2012, Boronia Travel Centre, the ‘official travel agent’ to the Australian War Memorial, are advising Australian travellers to choose carefully when booking a tour package to the Gallipoli Battlefields. As John Waller, CEO, Boronia Travel […]
MEDIA RELEASE Melbourne, VIC, 2nd August 2011 – Boronia Travel Centre has served the Australian War Memorial for nearly 20 years as their ‘official travel agent’ for their premium tours, and the addition of providing exclusive hotel deals together with an information service for Australians travelling to Gallipoli has been a natural progression. “Boronia Travel […]
