No doubt, most businesses are beginning to succumb to the harsh realities of the coronavirus. Businesses are feeling the hit as the pandemic suppresses the economy. Restaurants are like graveyards, while grocery stores have nothing but empty shelves. The chances are that you are looking for a way to cope and keep your business afloat […]
So how much is a customer really worth? Ultimately, all decisions in direct marketing rely on this question being answered. Hence this blog intends to provide a simple, yet broad viewpoint of how marketers approach the maths of direct marketing and how small businesses can obtain real value from using it. The main objective is […]
Jodie Ferdinand and the Marketing Parliament Jodie Ferdinand has joined our parliament. Not the one running the country, but Bright Owl Marketing. A group of owls is known as a parliament, which we think is very cool. We also think it’s very cool that we can welcome Jodie to the team. She’s got exactly the […]
My BUSINESS VALUE PROPOSITION is to become your LONG TERM partner in every marketing decision you need to make to make your business more SUCCESSFUL Can you identify with any of the following frustrations? You spend hours trying to market your business and are not making any in-roads You’re wondering how to get the most […]
Preparing for a trade show display can be a daunting task, especially if you’re a start-up or small business. So here are a few quick tips to help you work out what you need to take and how to present it in the best possible way. 1) Make Your Display Simple and Uncluttered People make […]
It’s no wonder why outsourcing some of the company function has become a very effective strategy, especially in today’s competitive business market. If you’re planning to downsize, reprioritize or even expand your business operations, then outsourcing the necessary skills to an expert can save you time, money and further headache from trying to do it […]
By using the simple power of words you can turn prospects into customers Copywriting is one of the most essential components of any form of direct marketing communications. In a day and age where we are constantly bombarded by information, targeted and engaging copywriting is absolutely essential if you want to stand out from your […]
How to buy the right media and tools to negotiate the best deal Choosing the right media for small businesses can be a daunting task. I know so many businesses that select an advertising medium, pay for it through the ear, and if it doesn’t work become permanently scared, vowing never advertise again. So to […]
